Websites To Go!
Smartphones. They’re increasingly becoming the “go to” source for gathering information as well as communication, especially with college-bound high school students. That means .edu is going mobile. Neumann University worked with PS&L to develop a mobile website that meets users’ expectations, avoids common mobile website mistakes, and still remains true to the Neumann brand identity. Wow!
Know Your Audience
Embry-Riddle Aeronautical University’s prospective students are a unique breed. They are focused, determined, and passionate about all things aviation and aeronautics. ERAU’s recruitment materials mirror these characteristics. A page dedicated to flight simulator specifications? This is not your ordinary viewbook.
Go Wildcats!
Over time, college athletic identities take on a life of their own. Before you know it, dozens of variations have made their way onto everything from uniforms to coffee mugs. PS&L worked closely with Indiana Wesleyan University to not only develop a new mascot, but as importantly, a system that strengthens the brand through consistent distribution and usage.
Keep It Simple
One of the characteristics of memorable advertising campaigns is simplicity, both in message and image. When working with Manor College, a two-year degree granting institution, PS&L kept it simple. The “2 Years, 2 Options” campaign is successful for one reason: In a sea of college advertising with smiling students gracing all forms of media, Manor College cuts through the clutter with a message that’s easy to understand and an image that’s hard to forget.
Sight + Sound = Emotion
Video, whether it's online or broadcast, is unmatched for delivering emotional appeal. So when working with The College of New Rochelle to promote their graduate programs, PS&L developed spots that deliver the information prospective students were looking for, along with the emotion that made them memorable – and successful!
Building the Brand, One Story at a Time
Every web redesign project at PS&L starts with research. It was during this phase at D’Youville College that we discovered it was a commitment to every student that best represented the College’s brand. The best way to represent this commitment? Stories. The common thread in every story was a college that does whatever it takes to produce well-educated and prepared graduates.
You May Have Similar Goals
as Your Competition, But Your
School Is Like No Other
In higher education, the key to reaching your goals is in telling your unique story. The story that explains why your college or university is different from others. The story that allows your school to speak directly to your prospective students.
That’s our specialty.
Reaching Your Goals
Every college and university we’ve worked with wants to reach their enrollment goals, raise their brand awareness, attract a higher level of student, and so on.
There are many ways to reach these goals, both strategically and tactically - market research, enrollment management, branding, advertising, public relations, online marketing, videos, viewbooks and other print publications.
But where we excel is in discovering what makes your school special. Working with you, we find the best way to tell your story to help your prospective students understand why your school is the one for them and how it can make a difference in their lives.
As a full-service marketing and enrollment management agency for higher education we know that an integrated approach is what works.
Your school is like no other. Tell that story consistently and well, every way you can and you’ll reach your goals.
February 14, 2012
Two PS&L Clients Awarded Silver CUPPIE's
Two Paskill Stapleton & Lord clients will be presented with Silver CUPPIE Awards at this year’s CUPRAP (The Association of Communicators in Education) Conference to be held in Hershey, PA on March 15th. Representatives from both Neumann University and Manor College will be on hand to accept their awards in the Advertising/Complete Campaign category.
February 8, 2012
New PS&L Partnership
Announcing a new Pennsylvania partnership! Point Park University, located in Pittsburgh, has hired Paskill Stapleton & Lord to be its enrollment marketing firm through August 2013. This long-term partnership will kick-off with a comprehensive market research project designed to analyze the University’s audiences, uncover perceptions and discover new opportunities. Other projects may involve new creative campaigns, recruitment materials, social and traditional advertising strategies and staff training.
January 11, 2012
Three Paskill Stapleton & Lord Clients Mobile Sites Go Live
By 2014 more than 50% of the phones in the US will be smart phones according to ComScore. Neumann University, Franciscan University of Steubenville and George Mason University are ahead of the curve having just launched their mobile sites.
October 14, 2011
Paskill Stapleton & Lord to Conduct Feasibility Study on Expanding Drexel University’s Nursing and Health Care Professionals Programs
Drexel University, a comprehensive university located in Philadelphia, has hired the marketing and enrollment management firm Paskill Stapleton & Lord to help determine the feasibility of expanding its Nursing and Health Care Professionals programs. This study will include extensive quantitative and qualitative market research with key audiences to help discover where the growth opportunities are programmatically, geographically and in what preferred delivery formats.
October 14, 2011
Hebrew Union College Hires Paskill Stapleton & Lord for Enrollment Management and Marketing Consulting
In an effort to strengthen its recruiting, outreach, and marketing efforts, Hebrew Union College, the nation's oldest institution of higher Jewish education, has hired Paskill Stapleton & Lord. The marketing and enrollment management firm will consult with the College’s admissions and marketing teams to strengthen the current recruiting programs and develop new marketing programs to help increase enrollment and visibility of the College.
