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Know Your Audience
Embry-Riddle Aeronautical University’s prospective students are a unique breed. They are focused, determined, and passionate about all things aviation and aeronautics. ERAU’s recruitment materials mirror these characteristics. A page dedicated to flight simulator specifications? This is not your ordinary viewbook.

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Go Wildcats!
Over time, college athletic identities take on a life of their own. Before you know it, dozens of variations have made their way onto everything from uniforms to coffee mugs. PS&L worked closely with Indiana Wesleyan University to not only develop a new mascot, but as importantly, a system that strengthens the brand through consistent distribution and usage.

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Keep It Simple
One of the characteristics of memorable advertising campaigns is simplicity, both in message and image. When working with Manor College, a two-year degree granting institution, PS&L kept it simple. The “2 Years, 2 Options” campaign is successful for one reason: In a sea of college advertising with smiling students gracing all forms of media, Manor College cuts through the clutter with a message that’s easy to understand and an image that’s hard to forget.

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Search engine friendly content

Sight + Sound = Emotion
Video, whether it's online or broadcast, is unmatched for delivering emotional appeal. So when working with The College of New Rochelle to promote their graduate programs, PS&L developed spots that deliver the information prospective students were looking for, along with the emotion that made them memorable – and successful!

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Building the Brand, One Story at a Time
Every web redesign project at PS&L starts with research. It was during this phase at D’Youville College that we discovered it was a commitment to every student that best represented the College’s brand. The best way to represent this commitment? Stories. The common thread in every story was a college that does whatever it takes to produce well-educated and prepared graduates.

Traditional Undergraduate, Adult Degree Completion, and Graduate Enrollment Marketing

Reaching Your Goals

In higher education, the key to reaching your goals is in telling your unique story. The story that explains why your college or university is different from others. The story that allows your school to speak directly to your prospective students.

That’s our specialty.

Every college and university we’ve worked with wants to reach their enrollment goals, raise their brand awareness, attract a higher level of student, and so on.

There are many ways to reach these goals, both strategically and tactically - market research, enrollment management, branding, advertising, public relations, online marketing, videos, viewbooks and direct mail.

But where we excel is in discovering what makes your school special. Working with you, we find the best way to tell your story to help your prospective students understand why your school is the one for them and how it can make a difference in their lives. As a full-service marketing and enrollment management agency for higher education we know that an integrated approach is what works. Your school is like no other. Tell that story consistently and well, every way you can and you’ll reach your goals.

White Paper and Resources
PS&L News Feed

March 26, 2014

PS&L selected by Tyler Junior College for Branding Project

Tyler Junior College has retained PS&L to conduct a perception study with an extensive group of internal and external audiences as part of new branding initiative. The project also includes a new visual identity program for the College. The selection of PS&L follows a national RFP process.

March 18, 2014

John Stapleton Reports from CUPRAP 2014

“Paskill Stapleton & Lord Principal and Operations Director, John Stapleton, has been attending CUPRAP’s Spring Conference for over 20 years. In fact, many of the event’s attendees have been participating for that long, so for John, it feels like a bit of a family reunion... Read More

March 16, 2014

Shopping for College: Cost vs. Value

“Students are becoming savvier shoppers,” said Kevin Eagan, interim director of the Cooperative Institutional Research Program, part of the Higher Education Research Institute at the University of California at Los Angeles... Read More

February 24, 2014

Undercover Boss On Your Campus

Have you ever seen the reality TV show where the CEO is disguised and joins the ranks to spy on employees? In higher ed market research this is called ”secret shopping”. The objectives of secret shopping... Read More

February 19, 2014

Communicating with Prospective Students – Karate or Aikido ?

There are two ways to communicate with prospective students. You can push or pull information. Nowadays everyone is talking about pull, not push, so how does this work in the admissions recruiting field? Read More

January 30, 2014

PS&L Wins Eight Education Digital Marketing Awards

Paskill Stapleton & Lord has received eight awards at this year’s Education Digital Marketing Awards, which recognizes the best educational websites, digital content, electronic communications, mobile media, and social media. Read More