Know Your Audience
Embry-Riddle Aeronautical University’s prospective students are a unique breed. They are focused, determined, and passionate about all things aviation and aeronautics. ERAU’s recruitment materials mirror these characteristics. A page dedicated to flight simulator specifications? This is not your ordinary viewbook.
Over time, college athletic identities take on a life of their own. Before you know it, dozens of variations have made their way onto everything from uniforms to coffee mugs. PS&L worked closely with Indiana Wesleyan University to not only develop a new mascot, but as importantly, a system that strengthens the brand through consistent distribution and usage.
Keep It Simple
One of the characteristics of memorable advertising campaigns is simplicity, both in message and image. When working with Manor College, a two-year degree granting institution, PS&L kept it simple. The “2 Years, 2 Options” campaign is successful for one reason: In a sea of college advertising with smiling students gracing all forms of media, Manor College cuts through the clutter with a message that’s easy to understand and an image that’s hard to forget.
Sight + Sound = Emotion
Video, whether it's online or broadcast, is unmatched for delivering emotional appeal. So when working with The College of New Rochelle to promote their graduate programs, PS&L developed spots that deliver the information prospective students were looking for, along with the emotion that made them memorable – and successful!
Building the Brand, One Story at a Time
Every web redesign project at PS&L starts with research. It was during this phase at D’Youville College that we discovered it was a commitment to every student that best represented the College’s brand. The best way to represent this commitment? Stories. The common thread in every story was a college that does whatever it takes to produce well-educated and prepared graduates.
You May Have Similar Goals
as Your Competition, But Your
School Is Like No Other
In higher education, the key to reaching your goals is in telling your unique story. The story that explains why your college or university is different from others. The story that allows your school to speak directly to your prospective students.
That’s our specialty.
Reaching Your Goals
Every college and university we’ve worked with wants to reach their enrollment goals, raise their brand awareness, attract a higher level of student, and so on.
There are many ways to reach these goals, both strategically and tactically - market research, enrollment management, branding, advertising, public relations, online marketing, videos, viewbooks and other print publications.
But where we excel is in discovering what makes your school special. Working with you, we find the best way to tell your story to help your prospective students understand why your school is the one for them and how it can make a difference in their lives.
As a full-service marketing and enrollment management agency for higher education we know that an integrated approach is what works.
Your school is like no other. Tell that story consistently and well, every way you can and you’ll reach your goals.