With 35 team members, SAP has one of the largest social media teams around. However, those 35 people are tasked with keeping 1.7 million members talking and active for the benefit of the company and, more importantly, the developer community themselves. When you’re interacting with that many people, engagement isn’t a tactic for SAP; it is core to everything the company does. It gets to be that way by:

• Opening the platform to anyone and everyone
• Encouraging employees to tap into social media to get work done
• Engaging in new channels where people already are
• Supporting engagement as an extension of the company culture

Each of the above is detailed in the ENGAGEMENTdb Report.  Check it out and leave a comment with your thoughts about the SAP approach.

This entry was posted on Sunday, July 19th, 2009 at 10:48 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.