When you walk into any Starbucks location, you enter the ultimate of social spaces. Starbucks has worked hard to turn their corner of your world into your third place. So it’s a natural to see the company embrace social media to naturally move the brand into a rapidly growing online space. But with millions of potential customer touch points online, the company works hard to maintain consistency throughout its social media practice. In speaking with Starbucks, the best practices so readily apparent to maintain the perfect social meida blend include:
- Deputizing people throughout the organization
- Understanding how each social media channel provides a different dimension of engagement
- Centralizing coordination
- Finding champions who can explain and mitigate risk
Each of the above is detailed in the ENGAGEMENTdb Report. Check it out and leave a comment with your thoughts on the Starbucks approach.
Tags: Starbucks
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