According to a recently published MediaPost story story, a new brand climbed to king of the Facebook hill: Starbucks unseated Coca Cola as the #1 Facebook brand. It’s not surprising, and it’s *not* all about Facebook. In fact, it’s all about multi-channel, deep-and-wide engagement initiative at Starbucks to connect with their consumers just like they do in their stores all around the world.
These investments pay big dividends. In Starbucks’ case, despite the extraordinarily unfavorable recession environment for premium-priced indulgence consumer beverages, the company is continuing to build its brand which will pay off when pockets are jingling again.
I’m not surprised by this finding as it matches well with the ENGAGEMENTdb Report we just released. Starbucks was the number one social brand among the BusinessWeek / Interbrand rankings of the world’s most valuable brands. Coke, on the other hand, ranked right in the middle of the pack at 51.
