So the ENGAGEMENTdb has been out for a little over two weeks and it’s interesting to look at what’s been most powerful at driving traffic to the site. Here is what we’ve seen to date:
- 32,000 visitors
- 105,000 pageviews
- 3 minutes on site
- 26,000 views of the report
- 6,000 people ranking their own social media efforts
- 5,000 visits to the database
- 800 unique submissions to the database
Being that we’re talking about the social web, I was really interested in how folks ended up on the site. Going in, my bet was Twitter would be the primary driver. Needless to say, I would have lost that bet. The TechCrunch post on the ENGAGEMENTdb is the number one driver of traffic to the site, accounting for 8.4% of all visitors while Twitter is accounting for 7.6%. Even more interesting, both TechCrunch and Twitter are outperforming all-powerful Google, currently accounting for 3% of the site’s traffic. I would bet we’ll see Google’s importance increase over time as the site gains reputation and we do some basic SEO on the site. But it’s certainly hard to argue with the power of Michael Arrington’s TechCrunch and Twitter as a way of driving traffic when you have something valuable to get out to the community.
Hey Ben, congrats to your team and Charlene on the success of the study.
Regarding Google and search traffic, it’s not realistic to expect significant traffic because you have a new site without anywhere near the SEO signals search engines need to rank your content. As the sources of links to your ENGAGEMENTdb site increase and as you say, some on-page SEO gets implemented, you should start to see improvement.
For comparison, our small one question poll on top digital marketing tactics didn’t start ranking #3 on Google for “digital marketing” (Online Marketing Blog) until a few weeks/month and we have over .5 million inbound links. engagementdb.com has a ways to go in the links dept to get quick rankings, but I suspect it will come.
Congrats again.
I am not sure about techcrunch, but twitter sends decent amount of traffic to my website.
[...] an interesting bit of insight – the EngagementDb – a piece of media about social spaces is currently drawing most of its traffic from Arrington (TechCrunch) and Twitter. I have a thought rattling about in my head about the graph [...]
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