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Archive for the ‘Case Studies’ Category

Starbucks - A Social Brand for Social Media

Sunday, July 19th, 2009

When you walk into any Starbucks location, you enter the ultimate of social spaces. Starbucks has worked hard to turn their corner of your world into your third place. So it’s a natural to see the company embrace social media to naturally move the brand into a rapidly growing online space. But with millions of potential customer touch points online, the company works hard to maintain consistency throughout its social media practice. In speaking with Starbucks, the best practices so readily apparent to maintain the perfect social meida blend include:

Deputizing people throughout the organization
Understanding how each social media channel provides a different dimension of engagement
Centralizing coordination
Finding champions who can explain and mitigate risk

Each of the above is detailed in the ENGAGEMENTdb Report. Check it out and leave a comment with your thoughts on the Starbucks approach.

Tags: Starbucks
Posted in Case Studies | 3 Comments »

Toyota - Moving Engagement Forward…Carefully

Sunday, July 19th, 2009

You don’t become the largest car company on the planet without careful planning and bold action. And, according to Toyota, you don’t enter the social media space without the same thoughtful consideration. Only two years into the social media game, Toyota is able to do a lot with a little by following principles that apply to almost any aspect of the business including:

Being in it for the long haul
Picking social media channels carefully
Spreading engagement to employees beyond the social media team

Each of the above is detailed in the ENGAGEMENTdb report. Check it out and leave a comment with your thoughts about the Toyota approach.

Tags: Toyota
Posted in Case Studies | 2 Comments »

Dell - On Fire…In a Good Way

Wednesday, July 15th, 2009

Dell’s social media engagement was initially forged by crisis - From the “Dell Hell” summer of 2005 to the flaming laptops in 2006. But from these trials, Dell emerged as one of the most engaged and active companies in social media, with an engagement score of 123 in 11 channels. Their best practices pertain primarily to how to extend and sustain engagement across the organization.

In studying and speaking with Dell, it quickly became apparent the best practice themes that drive their social media strategies. Those themes include:

Being conversational from the start
Make social media part of the job, just like email
Modularize and synchronize content across the channels

Each of the above is detailed in the ENGAGEMENTdb Report. Be sure to check it out and leave a comment with your thoughts on the Dell approach.

Tags: Dell
Posted in Case Studies | 1 Comment »