Dell’s social media engagement was initially forged by crisis - From the “Dell Hell” summer of 2005 to the flaming laptops in 2006. But from these trials, Dell emerged as one of the most engaged and active companies in social media, with an engagement score of 123 in 11 channels. Their best practices pertain primarily to how to extend and sustain engagement across the organization.

In studying and speaking with Dell, it quickly became apparent the best practice themes that drive their social media strategies.  Those themes include:

• Being conversational from the start
• Make social media part of the job, just like email
• Modularize and synchronize content across the channels

Each of the above is detailed in the ENGAGEMENTdb Report.  Be sure to check it out and leave a comment with your thoughts on the Dell approach.