You don’t become the largest car company on the planet without careful planning and bold action.  And, according to Toyota, you don’t enter the social media space without the same thoughtful consideration.  Only two years into the social media game, Toyota is able to do a lot with a little by following principles that apply to almost any aspect of the business including:

• Being in it for the long haul
• Picking social media channels carefully
• Spreading engagement to employees beyond the social media team

Each of the above is detailed in the ENGAGEMENTdb report.  Check it out and leave a comment with your thoughts about the Toyota approach.