News

PS&L Client’s “Poster Child” Featured in The Chronicle’s “Say Something” Series

Glenside, PA – May 21, 2012

Paskill Stapleton & Lord’s award winning recruitment marketing campaign for Neumann University (A Uniquely Personal Experience) gained national exposure last week.

Junior Nursing Student, Bethany Humenik, is featured in The Chronicle’s “Say Something” series, which collects stories from college students about what they’re up to and why.

Bethany was selected from a group of 12 other students to be the “Poster Child” for the University. Her face appears on billboards, bus advertisements, train stops, and around campus where she works in the admissions office giving campus tours to prospective students.

Bob Oxman, Vice President of Creative Services at Paskill, Stapleton and Lord said Bethany was an obvious choice to represent Neumann.

"Bethany Humenik was very enthusiastic about sharing her Neumann University experience. Sometimes students shrink from the prospect of being a spokesperson – especially when told they might be appearing on a sixty-foot billboard or in large posters in every transit station in the town where they live. Bethany was cool about the whole thing.

We put Bethany through her paces in a photo shoot that included having her model against white seamless as well as environmental shots. She was a pro at taking direction and providing great information for prospective students to consider."