Main Photo Seminars


David W. Black
Vice President, Market Research and Consulting

David has 20 years experience in educational marketing, enrollment management consulting, and staff development. He is a graduate of St. Bonaventure University and holds an M.B.A. from Western New England College. As a Vice President at Paskill Stapleton & Lord, he leads our consulting and research teams and continues to work one-on-one with our college clients. He conducts and implements market research to support enrollment development initiatives and consults on enrollment management, marketing, organizational development, and collaborative team development.

Jeanne Gosselin
Senior Consultant, Enrollment Management and Marketing

Jeanne has over 20 years experience in higher education administration. She has put her talents and knowledge to work in admissions, enrollment management, and marketing. Her in-depth experience covers a broad spectrum of issues pertaining to higher education including the expansion of existing programs, creation of new programs, market research, promotion, and extensive marketing. Jeanne holds a Bachelor of Arts from North Adams State College and a Master of Science in Education from Hofstra University. As a full-time senior consultant for Paskill Stapleton & Lord, Jeanne lends her expertise to our clients supporting and assisting educational institutions as they reach their goals.

Dana Evans
Senior Consultant, Enrollment Management and Marketing

Dana has more than seventeen years experience in higher education admissions, enrollment management and marketing. Her prior experience in higher education has given her a love and appreciation for learning and helping those in the field. Clients benefit from her expertise in student recruitment, retention and communication planning. Dana is a graduate of Furman University.

Available Seminars:

"Yield Boot Camp is worth the cost. As a Director of Admissions your staff will benefit."

Joanne Landers

Director of Admissions, Cleveland Institute of Art

"I just wanted to follow up and say thank you for the training last week. I got to use most of the skills I learned last week in my visits. It has helped me with my selling skills and connecting with students better."

Matthew Carey

Assistant Director of Freshman Admissions at Southern New Hampshire University

"I wanted to take a moment to thank you for the practical training you provided us these past few days. The information, skills, and techniques you provided will help myself and the admission team become better recruiters. The presentation was organized and well put together!

I know I have already put many of the techniques you mentioned to practice in order to avoid the "Thursday Morning Rule".

Thank you again for everything!"

Mike Halligan

Assistant Director of Undergraduate Admission, Saint Leo University

"We've had some enrollment challenges at my institution recently, which is one of the main reasons I brought Dave Black in to conduct the SMART workshop with my staff to help them become recruiters. Besides being exceptionally engaging and interactive, Dave provided us with several pearls of wisdom about how to be more student focused in our recruiting and the importance of developing relationships with the students we work with. The best part is that many of the things he covered with us will be fairly easy to incorporate into our daily work with students and should pay huge dividends down the road. The bottom line is I would highly recommend PSL's SMART workshop to any Director of Admissions looking to take his recruitment team to the next level!"

Vaughn Toland

Director of Admissions and Outreach, Metropolitan State University of Denver

"Yield Boot Camp has allowed our team the opportunity to see the big picture and the small slices of our work and how to do the best job for the institution."

Tricia Hawk

Vice President of Recruitment and Marketing, Bethany College in Lindsborg, KS

"I have about 2 pages of bullet points to work on! This is definitely something enrollment offices should consider. Its good information for new counselors and important reminders of basics and encouragement of new strategies for experienced counselors."

Jill Paulson

Director of Admissions, Mount Marty College in Yankton, SD

"I hoped to get the staff engaged in conversations about recruiting effectively, learning techniques and concepts they were unfamiliar with. Dave did a great job drawing everyone out and holding their attention. This is what we needed. I would tell other VPs and Directors to do this seminar."

Sue Bibeau

Associate Vice President of Enrollment Management, Mitchell College

"As a middle manager, consultants provide significant services. A good consultant gives you credibility with your administration and with your staff. Whether it's helping you align with best practices or affirming the messages and plans you have in place, the consultant helps to establish consensus and enthusiasm for the job. Jeanne has energized our recruitment staff by providing practical tools and challenging them to be better Admissions Counselors."

Daniel Solms

Director of Admissions , Indiana Wesleyan University

"What a great opportunity for our office to grow as a team. Everyone came away 'charged' and feeling that we have a focus. It really was a terrific learning experience."

Charlotte Rhine

Associate Dean for Admissions and Financial Aid
Hanover College

"This SMART workshop made me critically think about different populations that we work with and the importance of individualizing their needs."

"The SMART workshop is worth the time if you are trying to learn how to approach this in a different light."

"SMART is a good review for enrollment teams and put everyone on the same level."

Drexel Online

Enrollment Counselors